How does Google Analytics operate

How does Google Analytics operate and what is it ?

 Google Analytics is a tool affiliated with Google and is completely free, and thanks to it, you, as a site owner, can see everything related to your website visits , such as:

  • The number of visitor to your website . 
  • What people do on the page of your website . 
  • How much time do they spend reading articles?
  • Where do the visitors come from, do they come from search engines or social media platforms.
  • The number of connections you get on your website .

  Allows you many features that allow you to dramatically improve your website performance and target people interested in your business .

Make a list of things you want to change in this section. Then, in the box below, click the paraphrase button . That’s all there is to it! Currently, Google Analytics is the most widely used web analytics service on the Internet .

So how is this analytical data collected through Google Analytics?

How does Google Analytics track data?

Google Analytics collects data from your website through a special tracking code (code) that you install on each page of your website. This code is a small snippet of a programming language that will run in your visitors’ browser when they visit your pages.

  The code works with a larger JavaScript file on the Google server to collect information about your visitors’ activity, and each time they visit your site, the code tracks information about their visit, and many details of your visitors are measured and learned.

Here are some simple points about how the process works from start to finish:

As a website owner, you create an account on Google Analytics.
Google Analytics will give you a little code to put it on your site.

You are the one who places the code on your website..

This code monitors any visit that comes to your site through a software system for the tool.The tool extracts data through code and displays it in your account in an organized and accurate manner.

You log in to your account to view visitor data as you wish.

Find out what Google Analytics can measure and show you:

One of the most important benefits of e-marketing is the ability to measure results, unlike traditional marketing methods whose results cannot be measured. Two types of data are available in Google Analytics reports, namely:



What parts or pages do users of your website prefer?What are the keywords used to access your site? What devices do your visitors use?

where you can find out which browser your visitors are entering from, their geographic locations, and many more details.

What can you do with Google Analytics?

Know at any time the number of visitors to your site.

Which country are visitors sailing from?

The type of devices and browsers visitors use, as well as their preferences and interests.

This service provides you with reports on visitor traffic to your website , such as time and duration of visit, pages visited, and all downloads from your site or pressing a specific button.

Know where the traffic is coming from, social media channels or search engines, and find out their numbers and the most frequent source of visitors.

It also helps you to track all the advertising campaigns you run on your website, know their results in detail, and also improve them and target more potential customers.

And many details that you can know by using Google Analytics , and you will also find many features that motivate you to use it in preference to any other analytics tool…Let’s get to know some of its advantages.

What are the benefits of Google Analytics?

  1. Google Analytics is an integrated tool

The first feature of Google Analytics is that it is compatible with Google services, as it can be integrated with the ” Search Console” , Google Ads and all Google tools., To help analyze your advertising campaigns accurately and to improve their performance.

Also, you can integrate it with Blogger or YouTube using codes to track any ad campaign or any type of campaign on any platform or website where traffic and visitor traffic is calculated.

2. Display data in a visual image

Data becomes more useful if you can understand it, so the presentation of data provided by Google Analytics is the fourth feature that allows you to use it.

This tool presents data in various formats such as: lists, charts, graphs, pie charts, spreadsheets and more.

This allows you to see how your visitors are performing on your website through a lot of valuable information, and you can also create a dashboard to display the metrics or data most important to your business goals.

3. Improve your website performance

The 3rd benefit of using Google Analytics is that it helps you tremendously in improving your website performance by looking at the analytics it performs.

Google Analytics measures a visitor’s journey to your website from the first visit to your website, until they become a customer who visits your site continuously.

This lets you know if the site is working well with visitors who frequent the site, or if there is a problem and they can’t move around the pages of the site.

Is your content part of the interests of your visitors or not? And many more details about your website that you can see and improve using Google Analytics .

In short, Google Analytics helps you make decisions based on the analytical data you extract, so you can continuously improve your ads on Google , as well as your website so that it becomes more relevant to the target audience.

Additionally, you can find out where to advertise and even determine what types of content you should post.

Raja Arslan

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