BELKIN’S ADVERTISING AND COOKIES POLICY

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 BELKIN’S ADVERTISING AND COOKIES POLICY

 Belkin uses automated data collection tools such as cookies, embedded web links and gadgets.  These tools collect certain information that your browser or mobile device sends to Belkin sites and Belkin products.  This policy explains how we use these tools and what choices you have about them.

 

We use common tracking techniques

 We collect personal information about users of this site, our applications and our services over time from different devices and platforms.  In this practice, the “platform” covers our website and mobile applications.  We also cooperate with third parties who collect personal information in these ways.  We use several common tracking tools to collect data.  Our suppliers may also use these tools.  These may include browser cookies.  We may also use web beacons, flash cookies and other technologies.

 We use tracking technologies for a variety of uses

We use tracking tools, including cookies, in our platforms.  Cookies are small files that are downloaded to your device when you use certain platforms.  We use tracking tools for the following purposes:

  •  Identifying new and old customers.
  • Saving your password and registration information if you have registered with our platform .
  •  Identifying the user’s country and language and distinguishing the user from other users of the Belkin Sites.
  • Optimize your browser experience by preloading certain features of Belkin sites and services on future visits to speed up download times and site usage.
  • Providing basic operating environment functions and improving the operating environment.
  • Providing interest-based or targeted advertising.  (Learn more about interest-based advertising below.)
  • Long-term monitoring of usage habits and browsing behavior across devices or other platforms.
  •  Enabling social sharing.
  • Increasing our knowledge of the interests of our customers and users visiting our environment.

When online tools collect your personal information, the processing is based on our legitimate interest in delivering and improving our products and services and in maintaining our customer relationship.

 We take advantage of interest-based advertising 

We and our partners display interest-based advertising based on information collected about you over time on different devices or in other platforms.  These can be websites and applications.
Interest-based advertising, or customized advertising, may contain ads that are displayed to you after you leave our platform and are intended to return you to the platform.  They may also be ads that we believe may be of interest to the page based on your purchasing habits or online behavior.  Ads can be displayed on websites or applications.  They may also be emailed to you.  Ads may come from us or from third parties.  They may apply to our products or the products of other companies.

 Collection of information for interest-based advertising

 We will identify your interest by taking advantage of the information you have provided in our dealings with us, our subsidiaries or other third parties.  We collect this information using the tracking tools described above.  We may work with our partners to track your purchases or browsing behavior, for example.  Tracking can take place in our operating environments or in the operating environments of others.
 We work with a number of third parties to help gather this information.  These third parties may associate your name or email address with other information they collect.  Such information may be, for example, your purchase history online or elsewhere.  Another example is browser usage information.

You can manage your tracking tools

 Your browser has features that allow you to control the collection of cookies.  The method of management varies depending on the type of cookie.  Certain browsers have the ability to block browser cookies.  Learn more about enabling, blocking, and deleting cookies in your browser here and here.  Learn more about managing the use of flash cookies in certain platforms.  Why?  Because flash cookies cannot be managed in browser settings.
 Our tracking blocking policy Some websites have Do Not Track features that allow you to block tracking on that site.  These functions are not uniform.  We are not currently responding to such signals.  If you block cookies, some features of our environment may not work.  Blocking or denying cookies does not stop all of the tracking methods described here.
 Some of the settings you choose are browser and device specific.

 You can opt out of online behavioral advertising

 The Self-Regulatory Program for Online Behavioral Advertising provides consumers with information on how they can prevent the recording and use of online usage information for advertising purposes.  Learn more about banning online behavioral advertising on participating companies’ websites here.
Some monitoring tools are not included in the Self-Regulatory Program for Online Behavioral Advertising.  For more information about how to disable the collection of information about online behavior through these tracking tools, see the links in the “We use special tracking techniques” section.
 The tool provided by the Digital Advertising Alliance allows you to prohibit the collection of data used by interest-based advertising between applications on mobile devices.  You can choose which of the participating companies you allow by downloading the AppChoices app here.
 Some of your choices are browser- and device-specific . 

We use special tracking techniques 

 Here’s more information about the tracking technologies and cookies we currently use in our platforms.  We use all of these monitoring technologies to streamline our operating environments and improve the user experience:
  • AddThis: We use AddThis for social sharing in the sharing links on our pages.  A cookie allows content to be shared on social media.  AddThis may collect information for advertising based on online behavior.  This information can include, for example, the site the user came from and the type of browser used.  The information may include your IP address.
  • Adobe Audience Manager: We use Adobe Audience Manager to target your advertising to your interests.  Learn more about blocking cookies in Adobe Audience Manager here.
  • Advertising.com: We use the Advertising.com service to find out which activities our Users are interested in.  With the service, we get information about which sections of our site users have clicked in a certain period of time.  This helps us evaluate the effectiveness of our online campaigns in terms of both sales and website usage patterns.
  • Aggregate Knowledge: Aggregate Knowledge helps us compile anonymized usage data.  This information can help us improve our targeted advertising.  With Aggregate Knowledge platforms, we aim to provide you with the most engaging ads possible.
  •  Amazon Ad Systems: We use Amazon Ad Systems cookies to measure the effectiveness of our advertising on Amazon and third-party sites.  Learn more about blocking Amazon Ad Systems cookies here.
  • Amazon Associates : Amazon Associates helps us collect information about visitors to our site who have visited our site by clicking on a link posted by website owners or bloggers in the Amazon Associate program.  If you purchase products on our site after clicking such a link, the website owner or blogger will receive a referral fee from Amazon.
  •  AMP Platform (Ampush Media): The AMP Platform (also known as Ampush Media) allows us to collect information about users by tracking online activity on various sites and devices.  The AMP Platform compiles information about you from many sources and helps us improve our knowledge of your interests.  With this information, we can provide you with advertising based on your interests.  Learn more about blocking Ampush cookies here.
  •  Bing Ads: Bing Ads helps us show our ads above the search results of some search engines.  This will help us direct users to our site.
  •  BlueKai: BlueKai helps us improve our knowledge of your interests by tracking your activity on various websites.  We use this information to send you advertisements that may be of interest to you.
  • Yahoo Advertising : Advertising We use Bluelithium to monitor the performance of our ads.  We may also use it for interest-based advertising.
  •  Criteo: We use the Criteo service to display ads for products that you may have clicked while visiting our site.  These ads may appear on third-party sites.
  • Conversant (ValueClick Media): Conversant (also known as ValueClick Media) provides a platform where buyers and sellers of ads can communicate with each other.  We use this tool to target your advertising to your interests.
  •  DataXu: With the DataXu service, we collect information about users by monitoring network activity on various devices.  DataXu compiles information about you from many sources and helps us improve our knowledge of your interests.
  • DoubleClick:DoubleClick Bid Manager, DoubleClick Floodlight, and DoubleClick Spotlight: DoubleClick, DoubleClick Floodlight, and DoubleClick Spotlight collect and report on the activity of users who visit our site after a user views or clicks on a paid search ad.  This helps us evaluate the effectiveness of our online campaigns in terms of both sales and website usage patterns.  DoubleClick Bid Manager provides a platform for buyers and sellers of your ads to interact with each other.  We use this tool to target your advertising to your interests.
  • Dstillery: Dstillery allows us to measure the effectiveness of our advertising.  It also helps us target ads and offers to your interests.
  •  Facebook Custom Audiences: We use Facebook Custom Audience targeting to deliver ads on Facebook to specific user groups.
  •  Facebook Connect and Facebook Social Extensions: These technologies allow users to share their experiences with our apps and websites on Facebook.  For example, we may collect browser data, demographics, and interaction data.
  •  Facebook Exchange (FBX): We use this technology to serve ads on Facebook based on the pages you visit on our website.
  •  Facebook Social Graph: We use this technology to measure the effectiveness of our marketing campaigns.
  • Google AdSense: Google AdSense is a tool that allows us to show you ads based on your interests.  We or our business partners make money when you view or click on our ads.
  • Google AdWords Conversion Tracking: Conversion tracking allows us to analyze the effectiveness of our digital campaigns.
  •  Google AJAX Search API: This tool allows us to embed the Google search bar on our site.  The search bar allows users to perform keyword searches that make the site easier to use.
  •  Google Analytics: With Google Analytics, we collect information about how visitors use our site.  For example, we may collect information about the site from which a user has visited our site and the number of times a user has visited our site.
  •  Google Dynamic Remarketing: With these tracking tools, we work to improve the effectiveness of our online advertising by tracking users’ usage patterns over time and on third-party sites.  We collect information about which ads users view and click on.  We use this information to improve and customize our advertising.
  •  Google Tag Manager: We use Google Tag Manager to track usage patterns, analyze traffic, and optimize marketing.
  •  Google+ Platform: Google+ is a Google-owned social network where users can add and share with people in their circles, including family, friends, acquaintances, and follow the activity of members of those circles.  We refer to our Google+ platform in small HTML in the code of our site .
  • Pinterest: Pinterest is a social link and image sharing service where users can upload, store, sort and manage their image collections.  We use Pinterest cookies to display social media sharing buttons on our sites and to track social media and other browsing behavior for the purpose of targeting advertising and offers.  Learn more about blocking Pinterest cookies . 
  • Twitter: Twitter is a social media service where users send and receive short messages.  We use Twitter cookies to display social media sharing buttons on our sites and to track social media and other browsing behavior to target advertising and offers.  Learn more about blocking Twitter cookies here
  • Taboola: Taboola allows us to display our products on our partner sites.  Learn more about blocking Taboola .
  • Visual Website Optimizer: Visual Website Optimizer is a testing and optimization tool that allows us to create different variations of our sites so that we can track traffic for each version.  The service allows us to improve the effectiveness of our advertising campaigns by leveraging information about your browsing behavior.  Learn more about blocking Visual Website Optimizer cookies here.
  •  Yahoo Ad Exchange: With Yahoo Ad Exchange, we display ads and products to consumers who may be interested in them.
  • Yahoo Analytics: With Yahoo Analytics, we collect information about how visitors use our site.  For example, we may collect information about the site from which a user has visited our site and the number of times a user has visited our site.
  • YouTube Video Tracking: With YouTube Video Tracking, we measure the use of our videos and work to improve the content of our marketing and support videos.
Raja Arslan

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