6 tips for building and setting up a successful professional blog
It hasn’t been that long since blogging, has it? In the beginning, this format was used as a digital version of diaries, where people could write about their day, their feelings and thoughts, sharing everything with their friends. And that’s where the problem arose, since, due to this history, many still don’t take their communicative potential seriously in the professional scope. But the truth is that maintaining a blog is a very complex task, which can bring incredible results to any company that is willing to take the mission seriously! For that, it takes creativity to keep up to date, engage your visitors and convert them into customers. Ready for this task? So check out our tips for building a professional blog right now that will boost your results once and for all! Come on?
Choose domain and hosting
The domain is nothing more than your internet address. You can start with free domains to gain experience and familiarize yourself with the platforms and type of work, but a professional blog really needs its own domain.Let’s
agree yourcompany.com.br sounds much more professional than yourcompany.blogspot.com , right? What’s more, registering a domain nowadays is extremely simple, fast and cheap! With your address guaranteed, you need a hosting system, which will effectively put your page online. Then, look for a tool to customize your page and make posts. Some people build their own systems, but you can also use great ready-made systems like WordPress , a very handy publishing platform used by tens of millions of websites out there.
Define the appearance of the blog
Your blog layout should visually reflect your company and its values. Thus, darker themes suit serious and traditional organizations, while light options may fit better with a young and innovative business, for example. The consistency shown in these details helps your brand gain traction. In this case, another bonus of WordPress is that it offers a selection of professional layouts already completely configured and at super affordable prices!
Determine your approach
We come to the most important step when creating your professional blog: defining the content. After all, there’s no point in having an amazing look if your texts aren’t interesting, don’t you agree? So, align your posts with the company’s goals and get to know your audience well, in order to adapt your language. As it is not easy to create quality material, research, write and review to create unique texts, which really are the great differential of your blog. Remember that visitors want new perspectives and points of view, with original and thought-provoking articles. If your page doesn’t offer this, users may not return!
Create a posting cycle
Develop a posting schedule that keeps your blog dynamic. If you refresh the page frequently, you naturally turn casual visitors into regular readers, who will return to the blog again and again in search of new content. And the best thing is that these conquered readers will certainly share your posts with their contact network, attracting more and more new users. In this sense, a good strategy is to inform visitors of the regularity of posts, with a simple “new post every Monday and Thursday” notice in the header. That alone guarantees that they will be back on those days. As for the regularity of posts, know that this is one of the things you will have to experiment with until you find a functional balance for your team and your visitors.
Keep your blog organized
A good way to organize your professional blog is through the uses of tags. Since each post has recurring themes and subjects, the tags will try to direct your readers if they want to find out more about a particular topic. Just don’t forget that these features should be clearly visible in the layout to make navigation faster and more intuitive. Also, at the end of your posts, suggest similar readings so that visitors spend more time on the site reading several of your articles!
engage visitors
Interaction is an excellent way to establish relationships and retain visitors. In this way, make an effort to respond to comments and emails received quickly, demonstrating authority and professionalism. Take criticism into account and never try to counter it aggressively. The secret is to create an environment for dialogue and debate on your blog, as readers like to receive attention and feel welcome to share their own ideas.